Fair Fight
Fair Fight is an organization founded by Stacey Abrams in 2018 to fight voter suppression and protect voters’ rights in the state of Georgia and across the United States. Animated and static graphics to support Fair Fight’s paid media and email programs in 2024 and 2025.
Made in collaboration with Blue State.
In the weeks leading up to the November 2024 elections, Georgia voters faced numerous issues regarding their registration status and many found themselves unable to vote. Fair Fight launched Peaches to help navigate any questions regarding registration status, polling place, and more. Ads were also launched in Korean, Spanish, and Vietnamese to expand Fair Fight’s reach beyond English-speaking voters.
Various emails were also created for Fair Fight’s email program, to engage and inform their audience of recent news and accomplishments.