Fountain House
Founded in New York City, Fountain House is a nonprofit fighting to improve health, increase opportunity, and end social and economic isolation for people living with serious mental illness. Their clubhouse model of community mental health has been replicated in hundreds of locations nationwide and abroad, with members given the support to complete their education, find paid work, and achieve health goals.
Made in collaboration with Blue State.Playing with continuous-line illustrations and imagery of clubhouse members, monthly appeal and acquisition campaigns were produced to connect Fountain House’s supporters with news highlights and ways to help through Fountain House’s direct mail program.
Static and animated graphics were also designed to build and uplift Fountain House’s email program, introducing a subtle human touch to the visuals by emulating printed photographs and handdrawn elements.
Paid and social media graphics were also produced to reach new and existing supporters — with recipes from clubhouse members and calls to action during Mental Health Awareness Month.
