UNICEF USA
UNICEF is a humanitarian organization working to support the world’s most vulnerable children. Static and animated graphics were created for their email program — in rapid response moments, annual giving campaigns, and more.
Made in collaboration with Blue State.
Taking inspiration from the magazine quizzes of the 90s and Early 2000s, an online advocacy quiz was designed to engage UNICEF’s supporters and take a specific action based on their responses. Animated images and hand-drawn elements were then incorporated to maintain visual interest throughout the email.